The rise of fast fashion has revolutionised the fashion industry. It provides the mass market cheap and trendy items based on pattern seen on the catwalk during fashion weeks. Fast fashion brands have acquired a well-rounded infrastructure that allows them to manufacture inexpensive copies of new designs and distribute them in stores within two weeks. The fast … Continue reading
Tag Archives: brands
How do Fast Fashion Brands Generate Desire?
Nowadays, fast fashion brands are prevalent in the majority’s closet. Their financial appeal is great if not best incentive but it isn’t the only one. Fast fashion brands follow a well-rounded strategy to create some sort of “addiction” to their stores. This is how they do it: . High turnover rate & small batches: Stores … Continue reading
Bulimic Consumption
Fast fashion brands with the above mentioned tools have managed to create a bulimia of consumption. Consumerism to an unhealthy level. “Fast fashion, with its throwaway mentality, encourages a feeling that everything is expendable. It can foster a sense of impermanence, even restlessness, as a shopper goes in pursuit of the hottest new style,” says … Continue reading
Coverage of the Fashion Industry
The fast fashion industry coverage has reached a peak thanks to social medias over the last few years. Fashion is everywhere at all times thanks to these technological tools. Fashion weeks are extensively covered around the world. People watch the start of trends on the runway before the collections are even manufactured. We are in an … Continue reading