The rise of fast fashion has revolutionised the fashion industry. It provides the mass market cheap and trendy items based on pattern seen on the catwalk during fashion weeks. Fast fashion brands have acquired a well-rounded infrastructure that allows them to manufacture inexpensive copies of new designs and distribute them in stores within two weeks.
The fast fashion phenomenon has democratised fashion by rendering it more accessible, and no longer the haven of wealthy classes. It has also fuelled an insatiable demand for clothes in an era where consumerism is king. This proliferation of trends responds to a voracious appetite for fashion nurtured by the prevalence of social medias that broadcasts all the latest trends. Fast fashion has induced people to spiral in an unhealthy bulimia of consumption that reflects the world’s consumerism. Hence the title of my blog “Fast and Furious Fashion.”
Thus this phenomena is accompanied by a multitude of drawbacks which will be explored in this project.
Contrary to the common belief that fast fashion characterises the democratisation of the fashion industry, this phenomenon is unethical since fast-fashion copyists plagiarise designers; it poses a threat to innovation, enforces the dictatorship of appearances, generate consumption to a bulimic level, refuels the FOMO syndrome and exploits cheap labor in emerging countries.
Fast & Furious Fashion 