The rise of fast fashion has revolutionised the fashion industry. It provides the mass market cheap and trendy items based on pattern seen on the catwalk during fashion weeks. Fast fashion brands have acquired a well-rounded infrastructure that allows them to manufacture inexpensive copies of new designs and distribute them in stores within two weeks. The fast … Continue reading
Fashion is a never-ending cycle that constantly reinvents itself. Trends rise to a peak and then fade out until they are resurrected years later.There is only a number of things one can do around a pair of pants, a dress or a blazer. This is why designers seldom “create” something completely new. Rather, they reinterpret, … Continue reading
A dictatorial cult of appearances prevails in Lebanon. Appearances became one’s social capital mobilised to climb the social ladder. Presenting a trimmed self-image has almost become a necessity to participate in what Robinson (2012) calls the social circus. Women are under a tremendous amount of pressure to look their best under all circumstances. Clothes play … Continue reading
Nowadays, fast fashion brands are prevalent in the majority’s closet. Their financial appeal is great if not best incentive but it isn’t the only one. Fast fashion brands follow a well-rounded strategy to create some sort of “addiction” to their stores. This is how they do it: . High turnover rate & small batches: Stores … Continue reading
Fast fashion brands with the above mentioned tools have managed to create a bulimia of consumption. Consumerism to an unhealthy level. “Fast fashion, with its throwaway mentality, encourages a feeling that everything is expendable. It can foster a sense of impermanence, even restlessness, as a shopper goes in pursuit of the hottest new style,” says … Continue reading
Fast fashion with its “Now or Never” mentality induced a form of the FOMO (fear of Missing Out) syndrome for its users. Jenna Wortham (2011), describes this pathology as a blend of anxiety, inadequacy and irritation that can flare up a fear of regret about how we decided to spend our time. FOMO is a 21st … Continue reading
This project’s aim was to raise awareness about the fast fashion industry. It had no intention to diabolise this industry but rather to expose its mechanisms. Fast fashion is not a phenomenon that is going to stop in the near future, but consumers should learn to embrace it otherwise in order to limit its damages. … Continue reading
Fast & Furious Fashion 